Social media analytics & reporting.
Every platform hands you a hundred numbers and no answers. We turn the data into a monthly report that says what worked, what did not, what it earned the business, and exactly what to change next month.
Fix my reporting ↗Drowning in metrics, starving for answers.
The problem
Reach went up, engagement went down, followers grew, and nobody can say whether the month was good. Reports get skimmed, decisions get made on gut feel anyway, and the same content mistakes repeat quarterly.
Our solution
One report, built around your goals: the few numbers that matter, trends over vanity spikes, social traced to website visits and enquiries, and a written verdict with next month's changes on the first page.
What did social earn you last month, in one sentence? If that is hard to answer, start here.
See a sample report ↗Reporting services.
From platform exports to decisions, monthly.
Monthly performance reports
The month in numbers that matter, benchmarked against your history, not someone else's highlight reel.
Business-impact tracking
UTM links and analytics connecting social to website visits, enquiries, and sales, where it is honestly traceable.
Content post-mortems
Which posts, formats, and pillars pulled their weight, and the pattern behind the winners.
Competitor benchmarks
How your share of the conversation moves against the accounts you actually compete with.
Live dashboards
A Looker Studio dashboard for the numbers you want on demand between reports.
Next-month recommendations
Every report ends with specific changes: more of this, less of that, test this. Then next month checks the call.
Not sure which of these you need? We will map it with you in a free call.
Book a free call ↗Reports people actually read.
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The reporting stack.
Platform analytics unified with website data, presented so humans read it.
Our reporting rhythm.
Setup once, then a monthly loop of measure, verdict, adjust.
Three ways to hire us for social reporting.
A free call first, then one itemized quote for social reporting. Nothing starts before you approve it.
Monthly retainer
One-off task
Small social reporting job? Say so, and we quote just that.
How social reporting stays protected.
The same five commitments apply to social reporting as to everything we do.
Why our reports get read.
A report that changes nothing is a PDF. Ours are built to be acted on.
A verdict, not a dump
The first page says whether the month was good and why, in sentences. Charts support, not substitute.
Tied to the business
Social gets connected to visits and enquiries where honest, and we say plainly where it cannot be.
Trends over spikes
One viral post is weather. We report the climate: the three-month direction of what matters.
Recommendations with receipts
Every "do more of this" is checked against results the following month, in the same report.
Who should handle your social reporting?
Where each option earns its place for social reporting.
| What you are weighing | Freelancer | Big agency | GAP3That is us |
|---|---|---|---|
| Who does the work | One person, varies | Juniors behind a manager | The people you brief directly |
| Getting started | When they are free | After onboarding | Scoped on the first call |
| Budget | Attractive, then fuzzy | Heavy from day one | Written down before work |
| After delivery | Often unreachable | Ticket queues | Still on chat, reviews say so |
| Consistency | One person on a good or bad week | Process heavy but uneven | The same senior hands throughout |
| Worst case | Vanishing act | Slow refunds | Walk away with everything, anytime |
Tiny social reporting job with no budget? A freelancer may be right, and we will say so. Enterprise scale? Go big agency. The middle belongs to us.
Reporting fits when.
Industries we serve.
Think GAP3 is the right fit for your team? Tell us about your project.
Start a project ↗Reporting questions, answered.
The few metrics tied to your goals, their trend over months, the best and worst content with the reason why, business impact where traceable, and specific recommendations. If it does not end in decisions, it is decoration.
Depends on the goal. For most businesses: reach within the target audience, saves and shares, profile actions, link clicks, and enquiries. Follower count alone is the least useful number platforms show you.
Partly, honestly. UTM links, landing pages, and analytics trace the clicks and enquiries; the brand-building effect shows up as trends rather than line items. We report both and never pretend the second is the first.
Numbers that feel good but drive no decision: raw follower counts, likes from outside your market, impressions without context. They appear in our reports only when they explain something real.
Interactions divided by reach or followers, and it matters as a trend on your own account. Comparing your rate to global benchmarks mostly produces anxiety, so we benchmark you against you.
Yes, as context: posting cadence, formats that work for them, and share of the conversation. Competitors are a compass, not a scoreboard.
Yes. A live dashboard covers the daily curiosity, and the monthly report adds the judgement a dashboard cannot.
Yes, and it is often revealing. We rebuild the numbers from platform data and tell you what was real, what was inflated, and what was missing.
Included with our management plans, or standalone as a monthly service with a one-time tracking setup. Priced flat, agreed upfront.
From the GAP3 journal.
Reporting lessons, mostly about what to leave out.


