LCP, CLS, and INP are how Google scores what your visitors feel: the wait, the layout jumps, the lag after a tap. We fix all three in the code and verify the fix where it counts, in the field data Google actually uses.
Get a free vitals check ↗Search Console flags the URLs, a plugin gets installed, the lab score improves, and the field data stays orange. Because the real causes, oversized hero images, layout shifts from ads and embeds, heavy scripts on tap, were never touched.
We work from the field data backwards to the cause of each metric, fix it in the code, and watch the 28-day data confirm it. Green vitals that hold, not a lab score for a screenshot.
Search Console flagging your URLs? Send us the property, we will read it free.
Read my vitals ↗Each metric has its own causes. We treat them separately, because they are.
The largest element, usually the hero image, preloaded, sized, and served so the page appears fast.
Layout shifts from images, fonts, ads, and embeds pinned down until the page loads still.
Long tasks broken up and handlers slimmed, so taps and clicks respond without the awkward pause.
Blocking scripts and CSS reordered, deferred, or removed, so the browser paints sooner.
Web fonts loaded without the flash, swap, or shift that costs both CLS and polish.
CrUX and Search Console watched after the fix, because the 28-day field window is the real scoreboard.
Not sure which of these you need? We will map it with you in a free call.
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Field data first, lab tools to diagnose, code to fix.
Diagnose from field data, fix in code, verify in the field again.
One call, one written quote, then web vitals work begins on your approval.
No package pushing. The web vitals work scope follows the need.
Our standard five, applied to web vitals work.
Vitals are a developer problem wearing an SEO badge. We happen to be both.
We fix the image, the font, the script, not just wrap the site in another optimization plugin.
Success means green in CrUX and Search Console, the data Google ranks with, not a lab screenshot.
Fixing the product template fixes a thousand product pages. We work at that level.
Design, ads, and tracking keep working. Fixes are tested on staging against the full page behaviour.
No spin, just how the three choices compare for web vitals work.
| What you are weighing | Freelancer | Big agency | GAP3That is us |
|---|---|---|---|
| Who you deal with | Whoever picked up the gig | An account layer | The makers themselves |
| Kickoff | Depends on their queue | Contract first, work later | Quote approved, work begins |
| Cost | Lowest, drifts easily | Highest, overhead included | Fixed and itemized first |
| When it is done | Good luck | A support contract | A month of cover, then your call |
| Craft | A gamble | Polished but templated | Built to be maintained |
| Risk | A single point of failure | Low but slow and costly | Low, you own everything |
Small web vitals work need, small hire. Massive rollout, massive agency. Real world in between, that is us.
Think GAP3 is the right fit for your team? Tell us about your project.
Start a project ↗Three metrics Google measures from real visitors: LCP for how fast the main content appears, CLS for how much the layout jumps around, and INP for how quickly the page responds to interaction. Together they are Google's definition of a good page experience.
Yes, as part of the page experience signals. They rarely outrank great content, but between comparable pages they tip the scale, and poor vitals also lose visitors before any content is read.
Lab tools test once on a simulated device; Search Console reports 28 days of real visitors on real phones and networks. The field data is what Google uses, which is why we treat it as the scoreboard.
An oversized or late-loading hero image, slow server response, or render-blocking assets ahead of the main content. It is nearly always fixable at the template level.
Images without dimensions, web fonts swapping in, and ads or embeds pushing content down as they load. Each cause has a specific fix, and we apply them all.
INP measures the delay of every interaction on the page, not just the first, so it is a stricter and more honest measure of responsiveness. Heavy scripts that FID forgave, INP does not.
A well-configured caching plugin helps LCP, but CLS and INP live in the theme and scripts, where plugins cannot reach. That is why the plugin-only route so often ends orange.
The fixes land in days to weeks; Search Console then needs its 28-day field window to confirm. Plan for roughly six to eight weeks from start to verified green.
A fixed price per site or template set, based on what the free check finds. You see the failing metrics and the plan before committing.
Web vitals notes from builds we keep in the green.
