Keyword research & content mapping.
Most content plans start with "what should we write?" Ours starts with what your customers already search. We research the queries, judge intent and difficulty honestly, and map each one to a page, planned, not guessed.
Map my keywords ↗Overview
Traffic
Keywords
Backlinks
Conversions
Publishing into the void.
The problem
Teams write what feels interesting, publish on faith, and watch nothing rank. Meanwhile the searches their buyers actually make, specific, unglamorous, full of intent, go unanswered or lose to a competitor's page.
Our solution
We build the keyword map first: every relevant query, its intent, its difficulty, and its value to you. Then every page and post gets written against a chosen target, so publishing becomes aim, not hope.
Want to see what your buyers search? The sample research is free.
Get sample research ↗Research & mapping services.
From raw query data to a content plan with names and dates.
Keyword research
The full query landscape around your business, from head terms to the long-tail questions buyers ask.
Intent classification
Each keyword judged by what the searcher wants, so commercial pages chase buyers and posts chase readers.
Competitor gap analysis
The keywords competitors rank for and you do not, ranked by how winnable each actually is.
Keyword-to-page mapping
One target per page, one page per target, so your own pages stop competing with each other.
Topic clusters
Related queries grouped into pillar and support pages that build authority together.
Content calendar
The map turned into a quarter of planned pages and posts, ordered by value and difficulty.
Not sure which of these you need? We will map it with you in a free call.
Book a free call ↗The research toolkit.
Query data from every angle, cross-checked before it becomes a plan.
Our research process.
From your business reality to a plan your team can execute.
Why our keyword maps get used.
Research is only worth what gets executed. Ours is built for execution.
Weighted by revenue
A keyword's value is what its visitors are worth to you, not its search volume in a tool.
Honest about difficulty
We tell you which keywords you cannot win this year, so budget goes where it can.
Briefs, not just lists
Each mapped page comes with a brief: target, intent, structure, and internal links.
A living map
Rankings and new queries feed back in, so the map stays current instead of aging in a drive.
Keyword mapping fits when.
Industries we serve.
Think GAP3 is the right fit for your team? Tell us about your project.
Start a project ↗Research questions, answered.
Finding out what your potential customers actually type into search, how often, and with what intent, then judging which of those queries your site can realistically win and what winning them would be worth.
Assigning each target query to exactly one page on your site. It prevents your own pages from competing with each other and shows exactly which pages are missing.
A thousand visits from the wrong intent convert to nothing, while fifty visits from "hire X in Y" convert to enquiries. We weight keywords by what their visitors are worth, not their volume.
Groups of related pages, one pillar page for the main topic and support pages for the sub-questions, linked together. Google reads the cluster as authority on the topic, and rankings across it rise together.
Yes, that gap analysis is standard. More useful is the filter we apply after: which of those gaps are actually winnable for your site's current strength.
We can, through our SEO service, or we hand your writers proper briefs: target query, intent, structure, and links. Either way, nothing gets written unaimed.
A full map yearly, with a quarterly check as rankings and new queries come in. Search behaviour shifts, and AI search is shifting it faster.
Yes, arguably more. AI answers still draw from pages that match queries well, and knowing the questions your buyers ask matters in every search interface.
A fixed project price based on your market's size. The deliverable, map, clusters, and calendar, typically feeds a year of content decisions.