Internal linking strategy.
Internal links are the one ranking lever entirely under your control, and most sites waste it. We map how authority flows through your site and redirect it deliberately, toward the pages that earn you money.
Map my site structure ↗Overview
Traffic
Keywords
Backlinks
Conversions
Authority, leaking sideways.
The problem
Blog posts link wherever the writer happened to think of, money pages sit three clicks deep with two links pointing at them, and some pages have none at all. Google reads that structure as a statement of what matters, and believes it.
Our solution
We map the current link graph, decide which pages deserve the authority, and rebuild the linking deliberately: hub structures, descriptive anchors, orphans rescued, and depth reduced for the pages that convert.
Want to see your site the way Google does? The structure map is free.
Get my structure map ↗Internal linking services.
The link graph, audited and rebuilt with intent.
Link graph audit
Every internal link crawled and mapped, showing where authority pools and where it never arrives.
Hub & cluster structure
Pillar pages, support content, and the links between them arranged so topics reinforce each other.
Anchor text strategy
Descriptive anchors that tell Google what the target page is about, without tipping into over-optimization.
Orphan page rescue
Pages with no internal links found and either linked into the structure or consolidated away.
Click depth reduction
Money pages moved within two or three clicks of the homepage, where both users and crawlers reach them.
Implementation
The plan executed on the actual site, links placed in content, navigation, and templates, by us.
Not sure which of these you need? We will map it with you in a free call.
Book a free call ↗The structure toolkit.
Crawlers to see the graph, search data to judge it, the CMS to fix it.
Our structure process.
See the graph, choose the winners, move the links.
Why linking work pays quietly.
No new content, no backlink outreach, and rankings move anyway. Structure is the cheapest win in SEO.
Uses what you have
The authority already exists on your site. We move it to where it earns instead of letting it pool in old posts.
Fast to show
Structure changes are recrawled within weeks, which makes this one of the quickest-feedback jobs in SEO.
Aimed at money pages
Services and products get the links, because ranking a blog post nobody converts from is a hobby.
Rules your team keeps
You get simple linking rules for future content, so the structure improves with every post instead of decaying.
Linking work fits when.
Industries we serve.
Think GAP3 is the right fit for your team? Tell us about your project.
Start a project ↗Linking questions, answered.
They pass authority between your pages and tell Google which ones matter and what they are about. Backlinks decide how much authority your site has; internal links decide where it goes.
A page with no internal links pointing at it. Google may still find it through the sitemap, but ranks it as what it looks like: a page even its own site does not vouch for.
How many clicks a page sits from the homepage. Pages buried four or five deep get crawled less and rank worse, which is deadly when they are the ones that convert.
Descriptive of the target page, varied naturally, and never the same exact-match phrase a hundred times. The anchor is information for Google, not an incantation.
It is one of the most reliable levers for exactly that. A stuck page with real content often just needs authority routed to it from pages that have it to spare.
Backlinks come from other sites and are slow, expensive, and partly out of your hands. Internal links are entirely yours, free, and changeable this week. Do them first.
We place links within existing paragraphs where they fit naturally, or add short link-worthy passages where nothing fits. Nothing is stuffed, and you review the changes.
Google recrawls structure changes within days to weeks, and stuck pages often move within a month or two. It is among the fastest-feedback work in SEO.
A fixed project price scaled by site size: the audit and map first, implementation quoted from what the map shows. Small sites are a quick engagement.