Google Search now shows how your Instagram, TikTok, X, and YouTube posts appear in search results. This change helps site owners and creators see where their content gets found without needing their own website. We built this feature to answer a real question: how do social and video posts actually perform on Google Search?
Platform properties let you track clicks, impressions, and traffic from social and video platforms directly in Search Console. This means you can see which posts drive the most traffic and which search terms lead people to your content. You get a clear view of how your audience interacts with your posts across Google Search and Discover.
What platform properties do
Platform properties are a new type of Search Console property that tracks performance from social and video channels. You can see how many clicks your posts get from Google Search, which posts drive the most traffic, and how people discover your account. This data helps you understand what works best for your audience.
How to set up platform properties
- Open Search Console and go to the verification page or use the property selector drop-down.
- Select one of the four platforms: Instagram, TikTok, X, or YouTube.
- Follow the onscreen verification steps to connect your account securely.
Platform properties become available gradually over the coming weeks. You can find detailed instructions in the help center documentation.
Three reports you can use
Once set up, you get three key reports to analyze your social and video performance:
- Performance report: View total clicks, impressions, and filter data to see which posts and queries drive the most traffic. You can export this data for deeper analysis.
- Insights report: Get a high-level overview of traffic trends, top-performing posts, and how people discover your account on Google.
- Achievements: Track milestones like reaching new thresholds for total clicks from Google Search in the last 28 days.
Why this matters for your business
Knowing how your social and video content performs on Google Search helps you make better decisions. You can see which posts get the most clicks and which search terms lead people to your content. This data shows you where to focus your efforts for better results.
How GAP3 can help with this
We help businesses track and grow their social and video content performance. Our team builds custom websites and SEO services that show you exactly how your content gets found. If you want to see how your social posts perform in Google Search, we can set up platform properties for you. Contact us for a free quote to get started.
If you would rather have this handled for you, our custom SaaS development can take it on. Tell us what you need and get a free quote.
FAQ
How do I see my Instagram posts in Google Search?
Add an Instagram platform property in Search Console. This shows clicks and impressions from your posts in Google Search.
Can I track TikTok performance in Google Search?
Yes. Create a TikTok platform property in Search Console to see how your TikTok videos appear in search results.
What reports do I get with platform properties?
You get performance reports for clicks and impressions, insights for traffic trends, and achievements for milestones like click thresholds.
How do I connect my YouTube channel to Google Search?
Add a YouTube platform property in Search Console. Follow the verification steps to securely connect your channel.
Source: Google Search Central Blog.
